Selaus asiasanan mukaan kokoelmassa "brändit"
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Branding Artists and Arts organizations : turn your brand into a destination you want to be
(Sibelius-Akatemia, 2009)
opinnäyte (maisteri)The objectives of this thesis was to find out if branding theory from commercial sector can be modified and applied to an arts sector without compromising artistic integrity. It also emphasise on encouragement of arts ... -
Curating sales and creating trends: Curatorial approach in recent online art auctions
(Taideyliopiston Sibelius-Akatemia, 06 / 2023)
opinnäyte (maisteri)Amidst disruptions from the COVID-19 pandemic and the digital shift, Sotheby's, a prominent auction house, adapted strategically to changes in online auction system. This thesis explores how Sotheby's curatorial approach ...
