Selaus tekijän mukaan kokoelmassa Kirjalliset opinnäytteet
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It's All About the Song : The Praxis of Artist Branding In the Finnish Recording Industry
Haaranen, Tuulikki (Sibelius-Akatemia, 2005)
opinnäyte (maisteri)In this thesis I will examine how the major record companies create and manage artists' images and artist brands for the purposes of selling popular music in the Finnish market. I will define the components of the artist's ...