Selaus tekijän mukaan kokoelmassa Kirjalliset opinnäytteet
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Branding Artists and Arts organizations : turn your brand into a destination you want to be
Vilpponen, Zhanna (Sibelius-Akatemia, 2009)
opinnäyte (maisteri)The objectives of this thesis was to find out if branding theory from commercial sector can be modified and applied to an arts sector without compromising artistic integrity. It also emphasise on encouragement of arts ...