Artpreneurship as an Adaptive Career Identity : A Social Cognitive Approach to Multi-Role Career Management in Music

Aalto-yliopisto
lehtiartikkeli
Piirainen, J.-P. (2026). Artpreneurship as an Adaptive Career Identity: A Social Cognitive Approach to Multi-Role Career Management in Music. Research in Arts and Education, 2026(2), 65–80. https://doi.org/10.54916/rae.163985

Verkkojulkaisu

Tiivistelmä

This article examines multi-role music careers, focusing on the dual identity of artist and entrepreneur. Although entrepreneurial activity is common in music careers, many musicians experience tension between their artistic and entrepreneurial roles, feeling reluctant to identify as entrepreneurs. To address this, the article discusses the concept of artpreneurship as an adaptive career identity that dynamically integrates artistic and entrepreneurial roles. Drawing on role theory and the social cognitive career theory career self-management model, a multi-role career management framework is proposed. This article contributes to the fields of music career development and arts entrepreneurship, providing a foundation for future research.

ISBN

Aihealue

OKM-julkaisutyyppi

A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Emojulkaisu

Julkaisusarja

ISSN

2670-2142