Selaus tekijän mukaan kokoelmassa Kirjalliset opinnäytteet
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The Process of Branding a New Independent Popular Music Artist on Social Media
Reponen, Anna (2020)
opinnäyte (maisteri)This thesis examines the process of creating a new popular artist brand on social media. In the past two decades the music industry has gone through major changes and new technologies have enabled artists to emancipate ...