‘Towards this Western, American set-up’ : Library music in Finnish commercials of 1968
Bloomsbury
2025
kirjan osa
Lopullinen julkaistu versio - 5.7 MB
Kilpiö, K. (2025). ‘Towards this Western, American set-up’: Library music in Finnish commercials of 1968. In N. Johnston, E. A. Roy & J. Sexton (Ed.), Anonymous Sounds: Library Music and Screen Cultures in the 1960s and 1970s (pp. 67–88). Bloomsbury Academic. https://doi.org/10.5040/9798765109885.ch-004
Pysyvä osoite
Verkkojulkaisu
Tiivistelmä
This chapter focuses on one year in Finnish audiovisual advertising, analysing the use of music in films and TV spots broadcast during 1968. The main research question concerns the motives, conventions and circumstances behind library music use in Finnish advertising films. The local audiovisual and music cultures form the context for the analysis and are themselves explained partly via the economic, societal and political circumstances of the time.
ISBN
Aihealue
OKM-julkaisutyyppi
A3 Kirjan tai muun kokoomateoksen osa
Emojulkaisu
Anonymous Sounds: Library Music and Screen Cultures in the 1960s and 1970s