‘Towards this Western, American set-up’ : Library music in Finnish commercials of 1968

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dc.contributor.authorKilpiö, Kaarina
dc.date.accessioned2026-02-11T12:40:25Z
dc.date.issued2025
dc.description.abstractThis chapter focuses on one year in Finnish audiovisual advertising, analysing the use of music in films and TV spots broadcast during 1968. The main research question concerns the motives, conventions and circumstances behind library music use in Finnish advertising films. The local audiovisual and music cultures form the context for the analysis and are themselves explained partly via the economic, societal and political circumstances of the time.
dc.identifier.citationKilpiö, K. (2025). ‘Towards this Western, American set-up’: Library music in Finnish commercials of 1968. In N. Johnston, E. A. Roy & J. Sexton (Ed.), Anonymous Sounds: Library Music and Screen Cultures in the 1960s and 1970s (pp. 67–88). Bloomsbury Academic. https://doi.org/10.5040/9798765109885.ch-004
dc.identifier.urihttps://taju.uniarts.fi/handle/11111/5963
dc.identifier.urnURN:NBN:fi-fe2026021112649
dc.language.isoeng
dc.publisherBloomsbury
dc.relation.doi10.5040/9798765109885.ch-004
dc.relation.isbn979-8-7651-0985-4
dc.relation.ispartofAnonymous Sounds: Library Music and Screen Cultures in the 1960s and 1970s
dc.rightsIn Copyright 1.0
dc.rights.accesslevelopenAccess
dc.subject.ysomainosmusiikki
dc.subject.ysomusiikintutkimus
dc.subject.ysotelevisiomainonta
dc.title‘Towards this Western, American set-up’ : Library music in Finnish commercials of 1968
dc.type.coarfi=kirjan osa|sv=bokavsnitt|en=book part|
dc.type.okmfi=A3 Kirjan tai muun kokoomateoksen osa|sv=A3 Del av bok eller annat samlingsverk|en=A3 Book section, Chapters in research books|
dc.type.versionpublishedVersion

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